CASL Compliance Guide

If you have people on your subscriber list who are in Canada or you’re sending messages from Canada yourself, it’s important that you understand the Canadian Anti-Spam Legislation (CASL), the risks of non-compliance and steps necessary to ensure your future compliance.

Please note that this article should not be considered legal advice, but is provided as a helpful resource to assist in the compliance process.

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7 Tips for Improving Your A/B Testing & Increasing Conversion Rates

“We should use the A/B testing methodology a lot more than we do today.” – Bill Gates

The digital world has become highly competitive. Every business competing online wants to be in the top SERPs and have a high conversion rate. If you’re in the same league, then you’re probably be looking for ways to stay ahead of the pack and sustain your competitive edge. And this is why you should be committed to implementing and improving your A/B testing efforts.

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7 Reasons Email Automation is Essential for Your Business

Email automation is all about efficiency. If you’re looking to consistently connect with all your customers and leads at scale, in a highly personalized manner, with extremely relevant content tailored to each contact, then this is the tool you’re looking for.

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7 Tips for Delivering a Powerhouse Sales Presentation

Selling is an art; and mastering this art will provide you with more signed contracts. And this is exactly what makes one mediocre sales executive different from a successful sales executive. Practically anyone can make a sales presentation but can everyone close deals? Most certainly not! To deliver a killer sales presentation, understanding what sells is important, in fact, it’s crucial!

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7 Powerful Ways to Increase Facebook Audience Engagement

Many businesses often wonder why they aren’t gaining any traction on social media. They wonder why they can’t build a fan base on Facebook or why their existing fans aren’t interacting. The answer is simple. It’s that you’re just not using it the correct way. It’s important to keep in mind that Facebook is a “social” platform. Thus, to get the most out of it, it’s important to ensure that your company’s Facebook page is interactive, updated and most importantly, audience engaging.

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