7 Tips for Improving Your A/B Testing & Increasing Conversion Rates

“We should use the A/B testing methodology a lot more than we do today.” – Bill Gates

The digital world has become highly competitive. Every business competing online wants to be in the top SERPs and have a high conversion rate. If you’re in the same league, then you’re probably be looking for ways to stay ahead of the pack and sustain your competitive edge. And this is why you should be committed to implementing and improving your A/B testing efforts.

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7 Reasons Email Automation is Essential for Your Business

Email automation is all about efficiency. If you’re looking to consistently connect with all your customers and leads at scale, in a highly personalized manner, with extremely relevant content tailored to each contact, then this is the tool you’re looking for.

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7 Tips for Delivering a Powerhouse Sales Presentation

Selling is an art; and mastering this art will provide you with more signed contracts. And this is exactly what makes one mediocre sales executive different from a successful sales executive. Practically anyone can make a sales presentation but can everyone close deals? Most certainly not! To deliver a killer sales presentation, understanding what sells is important, in fact, it’s crucial!

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7 Powerful Ways to Increase Facebook Audience Engagement

Many businesses often wonder why they aren’t gaining any traction on social media. They wonder why they can’t build a fan base on Facebook or why their existing fans aren’t interacting. The answer is simple. It’s that you’re just not using it the correct way. It’s important to keep in mind that Facebook is a “social” platform. Thus, to get the most out of it, it’s important to ensure that your company’s Facebook page is interactive, updated and most importantly, audience engaging.

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PPC / Sales / SEO

Understanding Your Audience With Google Analytics

With over 1 billion websites present online and new sites being launched every day, the competition is becoming overly aggressive. To secure a competitive edge, it’s crucial for businesses to develop a well-rounded and result-driven online marketing plan with the right mix of strategies that help attract the target audience, deliver a superior web-user experience and increase lead-conversion rate. And to develop a marketing plan like this, it’s imperative that you understand your audience.

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