With over 1 billion websites present online and new sites being launched every day, the competition is becoming overly aggressive. To secure a competitive edge, it’s crucial for businesses to develop a well-rounded and result-driven online marketing plan with the right mix of strategies that help attract the target audience, deliver a superior web-user experience and increase lead-conversion rate. And to develop a marketing plan like this, it’s imperative that you understand your audience.Read More›
Boasting almost 400 million members worldwide, LinkedIn can be an incredible B2B resource for your company to increase brand awareness, build relationships and connect with decision makers. To make the most of your time on the network, you’re going to want to keep the following points in mind while creating and maintaining a presence.Read More›
Trade shows can be pivotal for any business as they behave as ideal venues to unveil new products or services. They can also help connect you with other professionals in the industry and even to new products that can benefit your business.Read More›
When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.
– Henry Ford
Optimizing your inbound leads and sales opportunities is the secret sauce everyone knows about but only a few businesses ever do anything about. Most businesses focus on getting the leads in. Some do follow up with leads but not exhaustively. Others don’t follow up enough. Some businesses also let leads slip through the cracks. Also, leads are only the first step in a typical sales cycle. Leads don’t equate to sales.Read More›