Understanding Your Audience With Google Analytics

With over 1 billion websites present online and new sites being launched every day, the competition is becoming overly aggressive. To secure a competitive edge, it’s crucial for businesses to develop a well-rounded and result-driven online marketing plan with the right mix of strategies that help attract the target audience, deliver a superior web-user experience and increase lead-conversion rate. And to develop a marketing plan like this, it’s imperative that you understand your audience.

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