7 Tips for Improving Your A/B Testing & Increasing Conversion Rates

“We should use the A/B testing methodology a lot more than we do today.” – Bill Gates

The digital world has become highly competitive. Every business competing online wants to be in the top SERPs and have a high conversion rate. If you’re in the same league, then you’re probably be looking for ways to stay ahead of the pack and sustain your competitive edge. And this is why you should be committed to implementing and improving your A/B testing efforts.

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7 Reasons Email Automation is Essential for Your Business

Email automation is all about efficiency. If you’re looking to consistently connect with all your customers and leads at scale, in a highly personalized manner, with extremely relevant content tailored to each contact, then this is the tool you’re looking for.

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7 Tips for Delivering a Powerhouse Sales Presentation

Selling is an art; and mastering this art will provide you with more signed contracts. And this is exactly what makes one mediocre sales executive different from a successful sales executive. Practically anyone can make a sales presentation but can everyone close deals? Most certainly not! To deliver a killer sales presentation, understanding what sells is important, in fact, it’s crucial!

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7 Powerful Ways to Increase Facebook Audience Engagement

Many businesses often wonder why they aren’t gaining any traction on social media. They wonder why they can’t build a fan base on Facebook or why their existing fans aren’t interacting. The answer is simple. It’s that you’re just not using it the correct way. It’s important to keep in mind that Facebook is a “social” platform. Thus, to get the most out of it, it’s important to ensure that your company’s Facebook page is interactive, updated and most importantly, audience engaging.

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PPC / Sales / SEO

Understanding Your Audience With Google Analytics

With over 1 billion websites present online and new sites being launched every day, the competition is becoming overly aggressive. To secure a competitive edge, it’s crucial for businesses to develop a well-rounded and result-driven online marketing plan with the right mix of strategies that help attract the target audience, deliver a superior web-user experience and increase lead-conversion rate. And to develop a marketing plan like this, it’s imperative that you understand your audience.

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10 Tips to Get the Most from your LinkedIn Company Page

Boasting almost 400 million members worldwide, LinkedIn can be an incredible B2B resource for your company to increase brand awareness, build relationships and connect with decision makers. To make the most of your time on the network, you’re going to want to keep the following points in mind while creating and maintaining a presence.

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Preparing for a Trade Show Exhibition

Trade shows can be pivotal for any business as they behave as ideal venues to unveil new products or services. They can also help connect you with other professionals in the industry and even to new products that can benefit your business.

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What You Should Do With Inbound Leads

Optimizing your inbound leads and sales opportunities is the secret sauce everyone knows about but only a few businesses ever do anything about. Most businesses focus on getting the leads in. Some do follow up with leads but not exhaustively. Others don’t follow up enough. Some businesses also let leads slip through the cracks. Also, leads are only the first step in a typical sales cycle. Leads don’t equate to sales.

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What KPI’s Are Your Sales Team Keeping Track Of?

If you wish to see dramatic improvements in your sales, you have to keep a precise pulse on where your team is at to encourage strengths and improve weak areas. Proper KPI (Key performance Indicator) tracking is a good way to measure progress and provide insight into the performance of your team members.

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Do You Qualify Your Sales Prospects? You Should.

Not qualifying your prospects is only worse than not making a list of exactly who you should be calling, not hustling enough to reach out to your prospects, not following up enough, and not doing your due diligence.

Qualifying your prospects helps you weed out low quality leads, false triggers, and unprofitable customers from your sales efforts. It also helps you manage your pipeline better and get more sales, since you’d now have plenty of time left to focus on the prospects that really matter.

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