7 Powerful Ways to Increase Facebook Audience Engagement
Many businesses often wonder why they aren’t gaining any traction on social media. They wonder why they can’t build a fan base on Facebook or why their existing fans aren’t interacting. The answer is simple. It’s that you’re just not using it the correct way. It’s important to keep in mind that Facebook is a “social” platform. Thus, to get the most out of it, it’s important to ensure that your company’s Facebook page is interactive, updated and most importantly, audience engaging.
Unfortunately, most companies use this medium to simply make business announcements. Since announcements are close ended and just a way to inform fans of new offers and happenings, it fails to generate buzz and get the audience involved. Let’s just say you can’t have a sticky Facebook page if you’ve nothing for your fans to interact with!
Now if you’re thinking of how to make your page more interactive and increase your Facebook Audience engagement, then continue reading as we share the 7 most powerful ways to get your fans hooked and glued to their screens:
1) Post Photos
It can get very boring for your fans when they see only text-based news about your industry and company and that’s exactly why we recommend sharing photos. Did you know that photo posts account for 93% (Socialbakers) of the most engaging posts on Facebook?
Photos are the best conversation starters. Post staff photos, pictures of corporate events or simply fun pictures in the office to stir excitement and give something to your fans to talk about and share with others. It’s a great way to build a strong connection with your fans as they get to know the people working hard to bring them the products they love and the company’s culture too. According to Kissmetrics, photo posts receive:
- 53 percent more likes
- 104 percent more comments from fans
- 84 percent more clicks
2) Host Contests and Coupon Based Campaigns
It may be an old trick, but it works every time. Studies show that 35 percent of Facebook fans like Facebook pages to participate in contests. It’s a great way to get more likes and increase fan engagement. However, there are certain things you must keep in consideration to make sure your contest/campaign is fun and interactive, such as the format and the prize. If you want your fans to participate in the contest enthusiastically, then you have to make sure that the prize is intriguing.
3) Host a Virtual Facebook Party
Another way is to host a “virtual” party with your Facebook fans. You can encourage interaction by giving away discounts and gift certificates to fans that comment on posts. By throwing a party, it’s a powerful way to not only increase engagement, but to educate your audience about your products and services as well.
4) Question Your Audience – Play the Other Way Round
Knowing what your audience likes and wants is only possible when they interact with you. Ask them questions. Give them the opportunity to answer and be heard. Posts that include questions, get far more response in the form of comments. It’s more interactive as question focused posts give them the power to speak their minds and voice their opinions. Such posts trigger response and that leads to increased audience engagement. This is definitely a strategy that you don’t want to ignore!
5) Get Your Timing Right
You must have heard of the phrase, “timing is everything”; well, this absolutely holds true when it comes to increasing your Facebook audience engagement. According to a Buffer study, the best days to post on Facebook are Thursday and Friday, largely because people are more excited about the weekend. This also coincides with data revealed by Facebook showing that ‘the Happiness Index’ on Facebook increases by 10 percent on Friday.
6) Celebrate Events and Holidays
In the quest of looking professional, many companies end up looking robotic. And that’s no fun, especially for the fans. Try to add some fun and show brand personality by celebrating special events and holidays. Show your fans how your company feels about Mother’s Day, Thanksgiving or any other holiday in your unique way.
7) Start Using #Hashtags
To create buzz, you’ve got to #hashtag. It’s probably one of the best ways to generate conversations. Try hashtagging words and phrases. This actually makes your word a clickable link, driving more traffic to your post by organizing the conversation.
For example, let’s say you use the hash tag #MothersDaySale2015, this will organize both your posts and every other person that uses the hash tag into one conversation. So when searched, the entire interaction will appear in the results.
You should try to use this a lot for special promotions, events and themes to generate buzz and traffic.
What’s mentioned here represents some of the basics that you’ll want to employ to start generating interaction between your brand and your fans. Start out by focusing on each tip one at a time, coming up with your own unique ideas to expand on each. As you do this, before you know it, you’ll have a vibrant, interactive community before you that’s interested in your brand and more receptive to your content and announcements than ever before.