What You Should Do With Inbound Leads

Optimizing your inbound leads and sales opportunities is the secret sauce everyone knows about but only a few businesses ever do anything about. Most businesses focus on getting the leads in. Some do follow up with leads but not exhaustively. Others don’t follow up enough. Some businesses also let leads slip through the cracks. Also, leads are only the first step in a typical sales cycle. Leads don’t equate to sales.

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Do You Qualify Your Sales Prospects? You Should.

Not qualifying your prospects is only worse than not making a list of exactly who you should be calling, not hustling enough to reach out to your prospects, not following up enough, and not doing your due diligence.

Qualifying your prospects helps you weed out low quality leads, false triggers, and unprofitable customers from your sales efforts. It also helps you manage your pipeline better and get more sales, since you’d now have plenty of time left to focus on the prospects that really matter.

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